How Passionfruit Helped The Funny Food Factory Impress Their Customers

The Funny Food Factory, a fast-growing producer of innovative food products, faced a surge in compliance requests. The Quality Team and CEO Bas sought a way to respond faster and better. After just three months with Passionfruit, four customers noticed the difference and asked what had changed. Now, The Funny Food Factory responds more professionally and spends 75% less time on each request. They’re exploring expanding Passionfruit to other teams with similar needs.

Happier customers

50% faster response time, more complete answers.

3x more productive

From 4 hours to 30 minutes per request.

Improved collaboration

Team members can take over tasks if needed.

Challenge

The Funny Food Factory was growing fast, and so was the flood of compliance requests from customers. Spec sheets, supplier questionnaires, documents to sign off. Responding to them was unnecessarily slowing down sales cycles, and the workload kept piling up, especially for the sole quality manager on the team (Yvette).

On average, each request took about four hours to handle. The QA Manager was juggling far too much at once and was the only one experienced enough to know what information could be shared and what not.

Customers kept following up for updates, and answers were sometimes not what they expected, which only added to the stress of constant back-and-forth.

Then they started using Passionfruit.

"Customers literally called us to ask what we changed. More complete answers, faster turnaround - and internally we spend 75% less time per questionnaire "

Yvette Thewissen

QA Lead, The Funny Food Factory.

Solution

Since The Funny Food Factory started using Passionfruit, answers didn’t just come faster — they became clearer, more professional, and way more complete. Now, Passionfruit is the go-to for 100% of the questionnaires where applicable

How the process works:

Yvette and her team receive a questionnaire in Excel or Word and open the Passionfruit extension directly where they normally work. Passionfruit analyzes policies, spec sheets, and earlier answers to deliver the best response for each request — about 85% of answers align immediately with expectations.

For the remaining 15%, Yvette and her team upload missing documents into Passionfruit, making knowledge management as easy as possible. Where possible, it even auto‑fills the information in the right format, and answers can be saved in the answer library for future use. The completed questionnaire is then sent back to the customer.

‍The best part?

Even staff without deep quality knowledge can now fill out requests.

"Passionfruit understands the context of each of our customers. It’s not only about time saving, it simply generates better, more professional answers."

Yvette Thewissen

QA Lead, The Funny Food Factory.

Results

So what happened after 3 months?

The results didn’t just lighten the workload — they changed how the team works, improving collaboration and boosting morale. Customers noticed the difference too, with smoother, quicker, and more professional replies that strengthened trust and satisfaction. Happier customers: 50% faster response time and more complete answers. Improved team collaboration: team members can take over tasks if needed. 3x more productive: from 4 hours to 30 minutes per request. And now, they are even exploring using Passionfruit for logistics and finance requests from customers.

We asked QA Lead Yvette, “What if you stopped using Passionfruit?” She replied:
"Our customers would be a lot less happy. And I’d go back to spending 30% of my week on forms."